Colgate Zig Zag the brand/company with its strengths, weaknesses, opportunities & threats. The strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. management framework which enables a brand like Colgate Zig Zag to benchmark its business & performance as compared to the competitors and industry. As of 2020, Colgate Zig Zag is one of the leading brands in the FMCG sector.