Conceptual brand Tidy Products was created to elevate mundane household products with a minimal and neutral visual design, relying on a contrast of textures. The clear, cleansing antiseptic is a contrast to the bottle’s rough, textured exterior. Tidy Products is an antiseptic product brand designed for humans who desire a specific minimal aesthetic in their living spaces. Tidy Product is a fictional brand created as a personal branding and packaging project. Our main goal with the Tidy Products’ branding and packaging was to create an elevated and sophisticated visual aesthetic for a classic product. We achieved this by using the strong juxtaposition between rough textures, which is usually what causes scrapes or cuts; and clean and transparent liquid, which typically cleans and heals those scrapes or cuts