Preethi is a major player in the appliances segment in India with products such as mixer grinders, auto cookers/warmers, induction cook tops, coffee makers, kettles and irons. We have been enjoying a market share of 25 per cent in the mixer grinder segment, Mr. Srinivasan said. Volume wise, the national mixer grinder market is estimated to be five million units. According to Mr. Srinivasan, the existing management, including the promoter and Managing Director of the company, T. T. Varadarajan, would continue to play its role in the yet to be named new entity.