Orient Electric is one of the leading consumer electrical brands in India with a diverse portfolio of fans, lighting, home appliances, and switch gears. The erstwhile Calcutta Electrical Manufacturing Company became a part of the CK Birla Group in 1954 and was subsequently rechristened by Orient Electric. The company takes pride in its R&D capabilities, a spirit of continuous innovation, and commitment to manufacturing cutting-edge lifestyle electrical products that meet the needs and expectations of modern consumers.