Eno was first marketed by James Crossley Eno (1827–1915). Legend has it that his idea for the product arose while he was working at the pharmacy of an infirmary in Newcastle, Britain, with Dennis Embleton, Embleton often prescribed an effervescent drink made by mixing sodium bicarbonate and citric acid in water, and Eno adopted this beverage. In reality, Eno opened a pharmacy where he made the mixture in 1852, a year before Embleton came to work at the infirmary, and such fruit salt mixtures were common at the time. Eno gave away his branded mixture to sea captains at the port, and in this way Enos became a brand known around the world. By 1865 he had to move to a bigger facility, and he formally founded the company Enos Fruit Salt Works in 1868