Amrutanjan was established as a patent medicine business in Bombay (now Mumbai) in 1893 by K. Nageswara Rao Pantulu who was a journalist, social reformer, and freedom fighter. The headquarters were shifted to Madras (now Chennai) in 1914. Even today, the words Bombay are inscribed along with Amrutanjan on the lid of its most well-known product, the pain balm. In 1936, Amrutanjan became a public limited company with the name Amrutanjan Limited.[1][6] Kasinathuni Nageswara Rao popularised the balm by distributing it free-of-cost at music concerts